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The media-watch vultures have begun to circle over MSNBC weeknights at 8 p.m., anticipating that the show widely considered to be the great liberal counterbalance to Fox News will soon be a bloated carcass.

Jeff Bercovici, the media guy for Aol Daily Finance, says Olberman's ratings in the 25-54 demographic have tanked over the last year, down 44 percent in January from the same period in 2009. That column earned Bercovici an Olbermann blast during his Worst Person in the World segment, in which Olbermann inexplicably called Daily Finance a "right wing site."

Olbermann also countered with some numbers of his own, insisting that his 8 p.m. and 10 p.m. "Countdown" broadcasts were both up in January over December and that his 8 p.m. show still owned a substantial lead over CNN and HLN. Olbermann didn't mention Fox's ratings, probably because the "The O'Reilly Factor" has more than three times his audience among 25-54 year olds.

But it's not all about the numbers. Several commentators have written lately that Olbermann's over-the-top histrionics are getting tiresome - the latest example being his thinly-supported rant about U.S. Senator-elect Scott Brown.

The rant - in which Olbermann branded Brown  "an irresponsible, homophobic, racist, reactionary, ex-nude model, teabagging supporter of violence against woman and against politicians with whom he disagrees" - earned Olbermann the Jon Stewart treatment.

Adding insult to injury, Stewart will be bumping up the ratings of Olbermann's Fox rival for the next two nights, making a must-see-TV appearance on O'Reilly.